Affordable SEO Services for Small Business in Kenya

SEO for small businesses in Kenya is critical in their success because an effective SEO strategy can be sustainable and cost effective. In a competitive digital landscape, having a strong online presence is essential for attracting and retaining customers.

We have designed this discounted SEO package specifically to help small businesses achieve higher search engine rankings, drive more traffic to their websites, and ultimately grow their businesses.

Services Included in Custom SEO Package for Small Businesses

Our custom SEO service package is designed to meet the unique needs of small businesses in Kenya. We offer tailored solutions that focus on optimizing your website for higher search engine rankings, ensuring that your business can be easily found by potential customers.

1. Keyword Research

We conduct thorough keyword research to identify the most relevant and high-traffic keywords for your industry. By understanding what potential customers are searching for, we can target these keywords to drive quality traffic to your website.

We will start off by providing you with clusters of keywords categorized by difficulty and intent. Think of it as Top of the Funnel (TOFU), Middle of the Funnel, and Bottom of the funnel Keywords.

2. Technical SEO

Our technical SEO services ensure that your website meets all the technical requirements set by search engines.

This includes optimizing site speed, ensuring mobile-friendliness, and securing your website with HTTPS. We will also ensure that your website pages are all crawlable and indexable by search engines.

3. On-Page SEO

We optimize individual pages on your website to improve their search engine rankings. This includes optimizing title tags, meta descriptions, header tags, and ensuring the content is keyword-rich and informative.

4. Content Creation

Creating high-quality content is at the heart of our SEO strategy. We produce engaging and relevant content that addresses the needs and queries of your potential customers, helping to establish your authority in your industry. This package will include the creation of up to 40 quality pages according to the semantically organized topical maps we will create for you.

5. UX/UI Audit

A great user experience (UX) and user interface (UI) are crucial for retaining visitors and encouraging them to take action. We conduct thorough audits to identify and fix any issues that could hinder user experience on your site.

5. Local SEO Services

For businesses that rely on local customers, our local SEO services are essential. We optimize your Google My Business listing, ensure NAP (Name, Address, Phone number) consistency across all online directories, and gather positive reviews to enhance your local search presence.

CollinsMeroka Digital Marketing Agency believes that these fundamental SEO and digital marketing services are the right combination for ensuring marketing success for small businesses.

Comprehensive Support for New and Existing Websites

Ranking a new website can be particularly tough, especially in competitive industries. New websites often struggle to gain visibility and traction due to a lack of established authority and content. At CollinsMeroka Marketing Agency, we understand these challenges and offer specialized support to help new websites overcome them.

Services for Businesses Without a Website

For businesses that do not yet have a website, we provide a complete suite of services to get you started on the right foot:

• Website creation: We help you create a professional, user-friendly website that is optimized for search engines from the ground up. We suggest having a custom website that scales according to your needs. However, we can also create a WordPress website, Webflow, Shopify, or any other CMS-based website.
• Consultation on digital marketing and SEO: Our experts offer consultation services to guide you through the best digital marketing and SEO practices tailored to your business needs.
• Generating a semantically optimized topical map: We develop a topical map with semantically clustered topics to organize your content strategy, ensuring that all relevant topics are covered comprehensively.
• Scheduling content based on researched keywords: Based on thorough keyword research, we create a content schedule that targets the most effective keywords for your industry.

Services for Existing New Websites

For businesses with existing websites, we provide services to enhance and optimize your current online presence:

• Revising existing content and posting quality new content: We help you modify the existing content to match the search intent and meet content quality thresholds. We also help create and post high-quality content that improves your rankings and attracts quality visitors to your site.
• Attracting quality visitors: By focusing on relevant keywords and valuable content, we drive targeted traffic to your website, increasing the likelihood of conversions.

Generating a Content Publishing Plan and Report

To ensure your SEO efforts are structured and effective, we generate a detailed report and schedule to guide your content publishing over the next six months. This roadmap helps your company start its rankings on the right foot and maintain a steady growth trajectory.

CollinsMeroka Marketing Agency helps both new and existing small businesses in Kenya establish a robust online presence and achieve higher search engine rankings through our comprehensive and affordable SEO strategy.

Industries For Our Small Business SEO in Kenya

Our affordable SEO services are customized to meet the needs of small businesses across various industries in Kenya. We understand that each industry has unique challenges and opportunities, and we customize our strategies accordingly. Our SEO package is suitable for startups and small businesses in the following sectors:

• Ecommerce: Optimize your online store for higher visibility and increased sales.
• Retail: Drive more foot traffic to your physical store and enhance your online presence.
• Law: Improve your law firm’s visibility and attract more clients searching for legal services.
• Finance: Establish your financial services firm as a trusted authority.
• Betting Industry: Ensure compliance while improving your rankings and attracting more users.
• Healthcare: Reach more patients and grow your medical practice’s online presence.
• Education: Attract more students and parents to your educational institution.
• Personal and corporate blogs: Increase readership and engagement with targeted SEO strategies.
• Travel: Enhance your travel business’s visibility and attract more travelers locally and internationally.
• Adult entertainment: Navigate the unique challenges of this industry with tailored SEO strategies.

Customizable Pricing

We understand that different businesses have varying digital marketing needs, scopes of work, and expected outcomes. That’s why our pricing is highly customizable.

Whether you need a comprehensive SEO overhaul or specific targeted services, we tailor our packages to fit your budget and business objectives. Our goal is to provide affordable yet effective SEO solutions that deliver tangible results.

Adapting to Google Core Updates and Utilizing Multiple Traffic Sources

SEO is an ever-evolving field, and staying updated with the latest Google Core Updates is crucial for maintaining and improving your website’s rankings. Our team continuously adapt our strategies to align with Google’s latest guidelines and updates. Following the recent Google Core Update in March 2024, we focus on ensuring that your website content is:

• Fresh and unique: Regularly updating your site with new, original content that provides value to your audience.
• People-first: Creating content that prioritizes user experience and addresses the needs and queries of your visitors.
• Great user experience: Enhancing the usability and accessibility of your website to ensure visitors have a positive experience.

Exploring Additional Traffic Sources

In addition to optimizing your website for search engines, we also explore other traffic sources to drive more visitors to your site. Diversifying your traffic sources can help increase your reach and reduce dependency on a single platform. Our strategy for the small businesses in Kenya include:

• Pinterest: Utilizing Pinterest to share visually appealing content and drive traffic to your website. We suggested a custom simple website that is suitable for Pinterest and social media content to leverage the traffic from these sources.
• Facebook: Leveraging Facebook’s extensive user base to promote your content and engage with potential customers.
• YouTube: Creating and optimizing video content to reach a wider audience and improve your site’s visibility.
• Other Social Media Platforms: Engaging with users on platforms relevant to your industry to expand your online presence.

We have learned significant lessons from Google’s latest updates and this has helped use know ways to utilize multiple traffic sources. Our new strategies ensure your small business in Kenya maintains a robust and diversified online presence, driving consistent and quality traffic to your site.

We are currently onboarding a couple of new clients for SEO and digital marketing in Kenya. Take advantage of the 40% discount and get your business ahead of the competition. Contact us today to learn how our tailored SEO solutions can support your business goals.